COMMERCIAL COMPANY OVERVIEW - HOW THE FTR WORKS

- the FTR is a single issue which has content divided into relevent sections.

- the FTR covers new forensic technologies, techniques, services, products and case-studies.

- articles from commercial contributors remain in the FTR for a minimum of 9 months.

- commercial contributors may renew existing content and add new pages. See 'CPD' below.

- articles added most recently always appear first in their relevant section.

- new content announced and marketed individually to our reader database.

- new content announced and marketed on relevant business networking media and websites.

- the FTR is free to read.

PARTICIPATING COMPANIES

Non-commercial companies such as law enforcement agencies and professional associations and organisations should refer to the 'Add Content' page listed in the main menu, commercial companies - read on.

The Forensic Technology Review offers a unique marketing opportunity for those commercial companies involved in this industry. It should be considered as a marketing tool for any company whose products or services may be used by forensic investigation professionals worldwide. It's international circulation also provides a cost effective method of gauging interest in possible new export markets.

Commercial participants wishing to include their own content should take one of our Commercial Partner Deals (CPD's).

Articles or advertisements featuring their products and services that they include today may be as relevent to our readers in years to come as they are now. For that reason it is possible to keep content in the FTR permanently. This format also saves commercial companies money as they do not need to book expensive series deals to keep their company name in front of our readers as they would with magazines that remain current for a short period. This also means that they are able to promote both existing and new products and services in the FTR at the same time. Obviously It is as important to promote existing products as it is new ones, with an ongoing CPD they only ever pay once to promote an old/existing product and their company has a bigger presence in The Forensic Technology Review every year.

HOW A COMMERCIAL PARTNER DEAL WORKS

Depending on which Commercial Partner Deal (CPD) they take they may add from 5-15 pages over a 9 month period. These pages which can either be in the form of advertising pages or, by supplying an article, editorial pages. Please note guidance below on articles, editorial does not mean advertorial !!. After 9 months they may renew their CPD which means that not only can they supply 5-15 new pages over the next 9 months but their existing pages will remain in The Forensic Technology Review. This means that if they renew their CPD they are only ever paying once to promote the previous projects their current pages have already featured. It also means their company has increasing exposure within The Forensic Technolgy Review. Companies that keep renewing their CPD can have a very dominant presense in the FTR.

If a company does not wish to renew its CPD after 9 months it's current content will be deleted, this is our only source of income as we do not charge any readership or subscription fees.

EDITORIAL GUIDANCE

Commercial companies wishing to use their CPD pages to place an article in The Forensic Technology Review should folow the guidelines below. Once designed most detailed articles will be 4 or 5 pages in length, a shorter new product profile 2 or 3 pages.

- articles must be about either a new forensic product, technology, service or technique.

- articles written in an interview or case study format are acceptable.

- articles should ideally focus on a single product or product group, an article is not a company profile.

- artilces should be written in an informative and objective manner.

- articles to be supplied with an email and website link for readers to request further information.

- articles must not be written in an advertorial or overtly sales orientated style.

Articles will be laid out and designed in the style of the publication; you will have an opportunity to approve and make changes to articles before publication. Companies submitting articles should also supply an email and website contact for any readers wanting more information - this will provide an instant response and feedback link and will appear at the end of the article.

COMMERCIAL PARTNER DEAL RATES

*commercial companies may not book more than one CPD at the same time.

**9 month period starts when first content appears. We suggest you start all your pages at the same time.

***companies will automatically get a listing on a supplier directory page as part of their CPD.

****companies taking a Silver or Gold package may include movies at no extra cost.

OTHER ADVERTISING

Advertisement page facing Section Contents Page - £1000 surcharge. (starts September 2011)

Small hyperlinked banner advert on website - £3000 for 9 months. (180 x 75)

Large hyperlinked banner advert on website - £4500 for 9 months. (180 x 150)

Hyperlinked logo on reader registration responder page - £6000 for 9 months ( Max 2 logos ) or £9,000 if exclusive (your logo only). Remains for one year.

PRICES IN BRITISH POUNDS STERLING . Click HERE for currency conversion.

PAYMENT OPTIONS

There are two options. You can either pay the week your content goes online (standard rate) or pay when you book. If you pay when you book you may take the earlypay rate which reduces the cost by 20% however this will not usually be available within 6 weeks of the content apearing online. On the earlypay rate we would expect payment within 3 days either by bank transfer or payment by card. Please ensure this is possible before requesting this rate.

Please note that if standard rate payment is not recieved by the due date we reserve the right to place a partial mask on the advertisers pages informing readers it is unavailable due to account issues. Once payment is recieved this mask will be removed.

MONITORING RESPONSE FROM ADVERTISEMENTS

All companies advertising can request a detailed monthly report showing visitor/reader and click through information. Advertisers can see exactly how many people have read their article or advertisement, made email contact or visited their website as a result of their participation. These reports are very comprehensive and even show in which city readers are based. Many printed titles will claim a readership figure, with our monthly reports you can see exactly how well your advertising spend is working for you.

READERSHIP PROFILE

The Forensic Technology Review guarantees a minimum readership of 10,000 unique readers during 2011. It is marketed internationally to the forensic community throughout this period. We currently have readers from the forensic communities within over 75 countries including Antigua and Barbuda, Australia, Austria, Barbados, Belarus, Belgium, Belize, Bermuda, Bhutan, Bolivia, Brunei Darussalam, Canada, China, Cyprus, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, France, Finland, Georgia, Germany, Ghana, Hong Kong, India, Ireland, Israel, Italy, Jamaica, Republic of Korea, Latvia, Lithuania, Malaysia, Mexico, Republic of Moldova, Netherlands, New Zealand, Norway, Pakistan, Portugal, Poland, Philippines, Russian Federation, Romania, Serbia, Slovakia, South Africa, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Uruguay and Vietnam.

at the moment approximately 35% of readers are based in Europe, 35% in North America and the remaining 30% from the rest of the world - predominantly Asia, India, the Middle East, Australia and New Zealand.

DATES AND COPY SPEC

New copy is added once a month - dates vary so contact us for details. Copy should be supplied by email in digital format. Although readers will have the ability to zoom in on all pages we would advise against using advertisement copy with lots of small text.

ADVERTS

Double Page Advert - width 420mm x height 297mm / width 4961 pixels x height 3508 pixels

Full Page Advert - width 210mm x height 297 mm / width 2480 pixels x height 3508 pixels

Half Page Advert - width 210mm x height 148mm / width 2480 pixels x height 1704 pixels

DESIGN SERVICE

If you do not have an advertisement already prepared one of our designers can work with you to create one. Costs are £350 for a full page, £200 for a half page. Once designed the advert becomes your property and can be used elsewhere. Design of article pages is included in your CPD package.

EDITORIAL

For Commercial contributors articles in the FTR are 1000 words with 6 images.

For Non Commercial contributors (universities, organisations etc) articles are 1500-2000 words

-Supply text as a word doc.

-Supply a heading of up to 8 words and an introductory paragragh of not more that 25 words.

-Supply an email and a website address to appear at end of article.

-Images - good quality colour images supplied as jpegs. The quality of images usually determines length of finished article!

MOVIES

Supplied in flv format (mov, quicktime, windows media and avi files also accepted - no larger than 20mb. Ideal screen size is 16:9 format and movie should have image visible at start - not blank screen.